A semi-fictional representation of your ideal customer is...

Question

BlackTom AI · Accepted Answer

Let's walk through the concept and each option to see which matches the description.
Option a: 'A target market' refers to a broad group of potential customers sharing certain characteristics that a business aims to serve. It is not a semi-fictional individual, but a segment, so this choice is not the best fit for the idea of a single representative.
Option b: 'A buyer persona' is the standard term for a semi-fictional representation of your ideal customer. It combines demographic, psychographic, and behavioral attributes to humanize and specify whom you’re trying to reach, which makes it the most accurate description.
Option c: 'A perfect client' sounds appealing but is vague and non-specific. It implies an idealization rather than a structured, semi-fictional profile used for marketing and product decisions, so it lacks the formal methodological meaning of a buyer persona.
Option d: 'A dream' is whimsical and non-actionable. It does not provide a realistic or actionable description of a target customer, unlike a buyer persona which guides strategy.
In summary, option b precisely matches the established concept of a semi-fictional representation of your ideal customer, whereas the other options describe broader, ambiguous, or non-actionable ideas that do not capture the formal meaning of a buyer persona.

A semi-fictional representation of your ideal customer is...

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