题目
Introduction to Entrepreneurship (H) - Syracuse University EEE370 - 3 - Beatty - Preparatory Academy - 1st Semester - 2025/2026 Unit 2: Exam- Requires Respondus LockDown Browser
单项选择题
How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?
选项
A.It matches characteristics that determine product need with psychological aspects that would encourage purchase.
B.The combination of broad demographic characteristics and psychological components of a population yield reliable predictions of behavior.
C.It matches characteristics that determine product need with psychological aspects that would encourage purchase.
D.It both identifies the broad characteristics of the customer, and then analyzes their behavior profiles.
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标准答案
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思路分析
The question asks how combining demographics and psychographics helps an entrepreneur create a buyer persona.
Option 1: It matches characteristics that determine product need with psychological aspects that would encourage purchase. This presents a coherent view: demographics help outline who the customer is, while psychographics explain motivations and attitudes that influence buying decisions, linking need......Login to view full explanation登录即可查看完整答案
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