Manufacturer brands are also called ___________.

Question

BlackTom AI · Accepted Answer

The question asks for the alternate name for manufacturer brands. 
Option 1: 'Global brand.' This label typically refers to brands marketed and recognized worldwide, not specifically the distinction of manufacturer vs retailer branding. It’s not the standard synonym for manufacturer brands.
Option 2: 'Manufacturer brand.' While this might seem plausible, the question is asking for another common term used in place of 'manufacturer brands,' and the goal is to identify an established synonym, not to repeat the same phrase.
Option 3: 'National brand.' This is the widely accepted term for brands owned and produced by the manufacturer and sold under the manufacturer's own name across a country. It matches the common marketing terminology where manufacturer brands are also called national brands.
Option 4: 'Dealer brand.' This term is usually used for store brands or private labels created by retailers, not the manufacturer’s own branded products, so it’s not correct in this context.
Option 5: 'Producer brand.' While similar in meaning to manufacturer brand, the standard textbook synonym most students are expected to recall for manufacturer brands is 'national brand,' making this a minor variant rather than the canonical term in this question’s framing.
Thus, among the options, 'National brand' is the established synonym for manufacturer brands, while the others describe different branding concepts or are less precise.

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Final

Manufacturer brands are also called ___________.

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