The manager of a beverage company is revamping a product’s label to carry a better product image to help the consumer recognize it quickly on the shelf. The manager is focusing on the________ requirements of labeling.

Question

BlackTom AI · Accepted Answer

The question asks about which type of labeling requirements the manager is focusing on to improve the product's image and the speed with which consumers recognize it on the shelf.
Because the goal is to enhance brand image, differentiation, and quick recognition rather than solely ensure regulatory compliance or provide factual content, the relevant concept is marketing requirements. Marketing labeling centers on brand presentation, visual appeal, layout, and messaging that attract consumers and aid recall when they see the product among others on a shelf.
If we consider other possible categories (for example, regulatory/legal, safety, or informational requirements), those deal more with compliance, accurate factual disclosure, ingredients, allergens, and safety statements, rather than the aesthetic and perceptual aspects designed to influence consumer perception and recognition. Thus, for improving image and quick recognition, marketing considerations are the appropriate focus.
Note: the prompt provided no alternate answer choices, but the inferred correct direction aligns with marketing aspects of labeling rather than compliance-focused categories.

MKT4400-01-F25（在线）完成第二次考试

The manager of a beverage company is revamping a product’s label to carry a better product image to help the consumer recognize it quickly on the shelf. The manager is focusing on the________ requirements of labeling.

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MKT4400-01-F25（在线） 完成第二次考试

The manager of a beverage company is revamping a product’s label to carry a better product image to help the consumer recognize it quickly on the shelf. The manager is focusing on the________ requirements of labeling.

查看解析

登录即可查看完整答案

类似问题

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Which of the following is not one of the functions that brands serve for consumers?

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更多留学生实用工具

希望你的学习变得更简单

MKT4400-01-F25（在线）完成第二次考试