Brands add value to products for:

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BlackTom AI · Accepted Answer

Question restatement: Brands add value to products for:

Option 1: Consumers have become increasingly skeptical of marketing claims made in conventional media, but are less distrustful of PR. This claim focuses on skepticism toward marketing claims in traditional media and suggests PR is more trustworthy. While PR can influence perceptions, this option does not capture the broader way brands add value to products for both groups. It also implies a distinction that isn’t central to the concept of brand value, which is more comprehensive than this narrow claim.

Option 2: Marketers. This option asserts that brands add value only for marketers, emphasizing benefits such as differentiation and pricing power that help marketers position and sell products. While marketers certainly gain value from strong brands, this view omits the substantial value brands confer to consumers, who often perceive higher quality, trust, and reduced risk when choosing branded products.

Option 3: Consumers and marketers. This answer recognizes that branding creates value for both sides: for consumers, perceived quality, trust, status, and easier decision-making; for marketers, competitive advantage, pricing flexibility, and market differentiation. It reflects the dual-role impact of brands in the marketplace.

Option 4: Neither consumers nor marketers. This option runs counter to the core purpose of branding, which is precisely to add value by shaping perceptions, preferences, and demand. It disregards well-established effects of branding on both buyer and seller sides.

Additional reasoning for distinguishing among options:
- The concept of brand value typically encompasses consumer perceptions (trust, quality, loyalty) and business advantages (differentiation, pricing power, market share) that benefit marketers and organizations. Therefore, a correct understanding would acknowledge benefits to both groups rather than a single party only.
- The remaining incorrect options either isolate value to one group or deny the impact of branding altogether, which contradicts standard branding theory.

In summary, option 3 correctly reflects the widely accepted view that brands add value to products for both consumers and marketers, whereas the other options present an incomplete or incorrect scope of brand value.

COMM_V 296 103 104 2025W1 Prep Quiz #10 - Product Strategy, Part 2

Brands add value to products for:

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