Which of these is/are key reason(s) to introduce multiple brands into a category?

Question

BlackTom AI · Accepted Answer

The question asks which are key reasons to introduce multiple brands into a category, but the provided data shows no answer options to evaluate.
In a typical scenario, reasons to introduce multiple brands might include: targeting different customer segments (e.g., price-conscious vs. premium), filling different price tiers (economy, mid, premium) to capture a wider share of the market, leveraging brand differentiation to reduce cannibalization and increase overall category growth, and allowing firms to hedge against risk by not relying on a single brand.
Without explicit options, I can outline common justifications and the logic behind them, but I cannot judge which specific statements (if any) are present in the intended question.
If options were available, each would be weighed for whether it correctly identifies strategic motives such as market segmentation, price-position differentiation, protection against competitive threats, and the potential for increasing total category demand through broader appeal. Misconceptions to watch for would include over-simplifying to a single motive, assuming brand expansion always benefits the category, or overlooking possible drawbacks like internal competition or resource dilution.
In the absence of answer choices, please provide the options so I can analyze each one individually and explain why each is correct or incorrect with targeted reasoning.

MKTG-4155-02Sp25 Brand Management Quiz #3 (Final)

Which of these is/are key reason(s) to introduce multiple brands into a category?

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