Pepsi uses different brand names for its soda products (i.e. Diet Dr. Pepper and Mountain Dew). What is the brand development strategy Pepsi uses?

Question

BlackTom AI · Accepted Answer

The question asks about the brand development strategy Pepsi uses when it markets different brand names for its soda products, such as Diet Dr. Pepper and Mountain Dew.
Option 1: Line extension. This would involve expanding an existing brand name to a new product within the same category (e.g., adding a new flavor under the same Mountain Dew brand). In this case, the strategy is not about extending a single brand but about marketing distinct brands, so line extension is not correct.
Option 2: Multibrands. This is the approach where a company markets multiple brands within the same product category, each with its own identity (e.g., Diet Dr. Pepper, Mountain Dew, and other sodas) to capture different customer segments and preferences. This aligns with Pepsi using different brand names rather than a single brand for all products.
Option 3: Brand extension. This would mean taking an existing brand name and applying it to a new product category or line outside its current scope (e.g., using Mountain Dew imagery on a snack product). Since the focus here is on separate brand names within the same category, brand extension doesn’t fit.
Option 4: New brands. Creating entirely new brands for each product could describe multibrands in practice, but the standard distinction is that multibrands refers to managing multiple recognized brands within the same category, not merely creating new brands in a broad sense. This makes it less precise than the term multibrands itself.
Overall, the reasoning points toward multibrands as the correct concept, since Pepsi intentionally markets distinct soda brands under separate names rather than relying on a single brand across all products.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

Pepsi uses different brand names for its soda products (i.e. Diet Dr. Pepper and Mountain Dew). What is the brand development strategy Pepsi uses?

查看解析

登录即可查看完整答案

类似问题

After years of producing high-end outdoor gear, Patagonia considers launching an affordable ‘Everyday Essentials’ line sold at Target. Executives see this as a way to broaden market access but fear it could undermine their premium image. What’s the best course of action?

What are the four strategies marketers can use to develop their brands?

When a company builds a brand, it needs to make important strategic decisions regarding the brand. Of the following, which is NOT one of those decisions?

What were the 3 components of the Starbucks brand startegy?

A company has four choices when it comes to developing brands. What is NOT one of those choices?

Which of these is/are key reason(s) to introduce multiple brands into a category?

Dove's brand evolution regarding gender representation demonstrates which strategy?

According to AG Lafley, the best decision for the brand to pursue typically…

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单