Dove's brand evolution regarding gender representation demonstrates which strategy?

Question

BlackTom AI · Accepted Answer

To analyze Dove's brand evolution regarding gender representation, we must evaluate how each option describes the strategic approach and how it aligns with the brand's actual moves.
Option 1: 'Brand extension through gender inclusivity while maintaining core brand values' This choice captures Dove's strategy of expanding its product and messaging to be more inclusive of diverse gender identities while reinforcing its existing commitment to real beauty, empowerment, and non-stereotypical representation. It emphasizes both extending the brand's reach and preserving core values, which fits the observed evolution.
Option 2: 'Brand development through market differentiation while reinforcing core values' While there is an element of differentiation in the messaging and portrayal of beauty, this phrasing is broader and does not explicitly foreground gender inclusivity as the central axis of the evolution. It could apply to many strategies beyond gender representation and is less precise about inclusivity of diverse gender identities.
Option 3: 'Brand expansion through parallel product lines while diversifying core values' This suggests launching new product categories that run parallel to existing lines, and explicitly claims a diversification of core values. In the Dove case, the emphasis is more on inclusive representation rather than broad diversification of values across product lines, so this overstates the change in core values and mischaracterizes the main trajectory.
Option 4: 'Brand adaptation through demographic segmentation while evolving core values' Demographic segmentation implies tailoring messaging to different groups, which is part of many campaigns, but this option frames the strategy as adapting to demographics in a way that shifts core values. Dove’s evolution is more about expanding inclusivity within its existing value system rather than shifting core values through segmentation alone, making this description less precise about the gender-representation focus.

Overall, Option 1 best fits Dove’s approach of expanding the brand to be more inclusive of gender diversity while preserving the foundational values that Dove promotes, such as real beauty and empowerment. The other options either overgeneralize, imply a stronger shift in core values, or misattribute the primary mechanism (inclusivity) to other strategic levers like market differentiation, new product lines, or segmentation alone.

Dove's brand evolution regarding gender representation demonstrates which strategy?

查看解析

登录即可查看完整答案

类似问题

Pepsi uses different brand names for its soda products (i.e. Diet Dr. Pepper and Mountain Dew). What is the brand development strategy Pepsi uses?

After years of producing high-end outdoor gear, Patagonia considers launching an affordable ‘Everyday Essentials’ line sold at Target. Executives see this as a way to broaden market access but fear it could undermine their premium image. What’s the best course of action?

What are the four strategies marketers can use to develop their brands?

When a company builds a brand, it needs to make important strategic decisions regarding the brand. Of the following, which is NOT one of those decisions?

What were the 3 components of the Starbucks brand startegy?

A company has four choices when it comes to developing brands. What is NOT one of those choices?

Which of these is/are key reason(s) to introduce multiple brands into a category?

According to AG Lafley, the best decision for the brand to pursue typically…

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单