Question at position 10 A marketer that wants to improve a brand’s fit with its target segment or boost the vitality of old brands would most likely use a ________ strategy. brand repositioning brand consolidation brand awareness brand licensing brand dilution

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BlackTom AI · Accepted Answer

In this question, the marketer is aiming to enhance how well the brand fits the target segment or to reinvigorate an aging brand, which points to adjusting the brand’s position in the market. 
Option 1: brand repositioning. This choice directly captures the idea of changing the brand’s market position or the perceived meaning in consumers’ minds to better align with the desired segment and to restore vitality. 
Option 2: brand consolidation. Consolidation involves combining brands or portfolios, often to achieve economies of scale or simplify offerings, but it does not focus on changing fit with a target segment or reviving an aging brand. 
Option 3: brand awareness. While increasing awareness is important, it addresses visibility rather than the strategic fit or vitality of the brand; it doesn’t inherently modify how the brand is perceived relative to the segment. 
Option 4: brand licensing. Licensing is about letting another party use the brand (usually for products or ventures) and does not directly alter brand fit or vitality. 
Option 5: brand dilution. Dilution refers to weakening brand equity through overextension or inconsistent messaging; it’s the opposite of boosting fit or vitality, and is something brands typically try to avoid rather than pursue. 
Collectively, the reasoning points to repositioning as the targeted strategy for improving fit with the segment and rejuvenating an established brand.

Question at position 10 A marketer that wants to improve a brand’s fit with its target segment or boost the vitality of old brands would most likely use a ________ strategy. brand repositioning brand consolidation brand awareness brand licensing brand dilution

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