题目

KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)

多项选择题

Select all of the elements of a positioning statement.

选项

A.Price of Product

B.Target Segment and Need

C.Concept

D.Brand

E.Point of differentiation

F.CEO's Name

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标准答案

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思路分析

When identifying the elements of a positioning statement, think about the core components that communicate who the product is for, what it offers, and why it’s distinct. Option: Price of Product This is not typically included as a central element of a positioning statement. Price is a tactical detail that can influence positioning, but the statement itself usually centers on audience, need, and va......Login to view full explanation

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KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)

Select all of the elements of a positioning statement.

查看解析

登录即可查看完整答案

类似问题

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

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KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)

Select all of the elements of a positioning statement.

查看解析

登录即可查看完整答案

类似问题

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

ASU has a business school, which is considered a(n) ____ with the U of A, but ASU also has a unique specialization in global logistics which is considered a _____.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

The place a brand occupies in consumers' minds on important attributes relative to the competition is called:

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

更多留学生实用工具

希望你的学习变得更简单

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.