Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

Question

BlackTom AI · Accepted Answer

The question asks about positioning a brand on what is described as the weakest type of positioning because competitors can easily copy it.
Option 1: 'personality' – Positioning a brand by its personality creates a distinctive character (e.g., quirky, sophisticated). While brands can imitate traits, personality is often reinforced by consistent experiences and messaging, making it somewhat more defensible than a purely product-attribute claim.
Option 2: 'values' – Positioning on core values ties the brand to beliefs or ethical stances that customers may connect with over time. Values can be distinctive and harder to imitate, especially when backed by actions, so this is not the weakest form.
Option 3: 'attributes' – This option refers to concrete characteristics like ingredients. Because ingredients are tangible and often comparable across brands, competitors can copy or match them, making this form of positioning easily replicable and therefore the weakest.
Option 4: 'symbols' – Positioning based on symbols (logos, mascots, packaging) can be copied but is often protected by trademarks and branding systems, providing some defensibility, though imitation is possible.
Option 5: 'benefits' – Positioning on benefits highlights what the product delivers (e.g., health, convenience). While competitors can imitate benefits, the overall associations with a brand’s benefit claim can be strengthened through marketing and evidence, offering moderate defensibility compared to simple ingredient claims.
Overall, ingredient-based (attribute) positioning tends to be the most vulnerable to direct copying, whereas the other options involve more enduring or legally protected signals that are harder to duplicate quickly.

2025FallDYN-T-MKT540-86960 Concept Check

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

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2025FallDYN-T-MKT540-86960 Concept Check

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

查看解析

登录即可查看完整答案

类似问题

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

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希望你的学习变得更简单

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.