Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

Question

BlackTom AI · Accepted Answer

The question asks about the marketing concept demonstrated by painting potential clients a picture of their dream life in retirement to position a brand.
Option 1: 'product attribute' — describing the product’s features or attributes is different from shaping the perceived value or outcome for the customer; this choice is more about what the product is rather than what it helps the customer achieve.
Option 2: 'service attribute' — focusing on the service's characteristics or quality does not directly convey the end benefit or personal outcome the customer seeks in retirement, making this an incomplete framing of positioning.
Option 3: 'benefit' — conveying a dream retirement aligns with communicating the personal advantage or outcome the customer gains, which is central to positioning a brand around the value it delivers.
Option 4: 'physical asset' — referring to tangible objects lacks the focus on the customer’s desired result or lifestyle improvement; positioning through a tangible asset would be a narrower angle.
Option 5: 'deliverable' — while deliverables describe outputs of a project or service, the described scenario emphasizes the aspirational outcome for the client, not a concrete deliverable, making this choice less fitting for brand positioning.
In sum, the scenario centers on the end benefit and the lifestyle transformation the brand promises, which best maps to the concept of a 'benefit' in positioning.

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

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