ASU has a business school, which is considered a(n) ____ with the U of A, but ASU also has a unique specialization in global logistics which is considered a _____.

Question

BlackTom AI · Accepted Answer

The question presents a scenario about how ASU’s business school relates to the University of Arizona (U of A) and how ASU’s global logistics specialization differs.
Option 1: 'competitive advantage; POP' would imply ASU’s business school is a competitive advantage relative to U of A and that the logistics specialization is a point of parity. This mislabels the relationship: a business school that is similar to U of A would more likely be a point of parity rather than a competitive advantage, and a unique specialization would be a point of difference, not a parity.
Option 2: 'POD; POP' reverses the ideas. It says the business school is a point of difference with U of A and the logistics specialization is a point of parity. A shared business school would not be a unique differential feature; instead, the standout, unique aspect for ASU is the global logistics specialization, which would be the point of difference.
Option 3: 'opportunity; threat' shifts the framing to risk assessment rather than the marketing concept of points of parity/difference. It does not align with the notion of comparing brand or program features between two institutions.
Option 4: 'POP; POD' aligns with the typical interpretation: ASU’s business school is seen as a point of parity with the U of A (a similar offering across both schools), while the unique specialization in global logistics is a point of difference (a feature that sets ASU apart).
Option 5: 'strength; weakness' uses a generic internal SWOT framing rather than the external benchmarking language of parity and difference; it does not fit the described comparison to U of A.
In summary, the two concepts being contrasted are points of parity (POP) for the similar business school offering, and points of difference (POD) for the distinctive global logistics specialization. This makes Option 4 the accurate pairing given the prompt.

2025FallDYN-T-MKT540-86960 Concept Check

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.

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