Jose is very brand loyal to Duracell batteries. He needs new batteries for his digital camera and he is leaving for a vacation the next day. When he goes to a local discount store to purchase batteries, the Duracell batteries he needs are out of stock. Jose will probably

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BlackTom AI · Accepted Answer

When a consumer encounters an out-of-stock situation for a preferred brand, several potential responses can come to mind, so each option merits careful consideration.
Option 1: 'fill out a rain check form to get Duracell batteries in 2 weeks.' While a rain check preserves the ability to buy the desired brand later, it is unlikely to be practical for a vacation starting the next day, since the product would not be available immediately and the purchase is urgent. This makes the option less plausible given the time constraint.
Option 2: 'write a letter to the parent company of the store.' This action is excessive and not typically how a consumer responds to an immediate out-of-stock need. It does not address the urgent purchase requirement and is unlikely to influence the current shopping trip.
Option 3: 'buy Energizer batteries as they are probably just as good.' This choice reflects brand substitution based on a belief about comparable quality, which could be a rational alternative if Duracell is unavailable. However, it does not align with the premise of strong brand loyalty driving the decision in this scenario, unless the consumer is willing to switch brands.
Option 4: 'go to another store to buy Duracell batteries.' This option directly acknowledges two important constraints: the consumer’s loyalty to Duracell and the immediate need for batteries for the vacation. Since the exact Duracell product is out of stock locally, seeking the same brand at another store is a sensible, practical choice to maintain brand consistency and meet the urgent deadline.
In summary, Option 4 best fits the situation described: the loyalty to Duracell is preserved by trying another retailer to obtain the same brand promptly, whereas the other options either fail to meet the time constraint, are unnecessarily complex, or introduce an unwarranted brand switch. The reasoning hinges on balancing brand loyalty with practical shopping behavior under time pressure.

Jose is very brand loyal to Duracell batteries. He needs new batteries for his digital camera and he is leaving for a vacation the next day. When he goes to a local discount store to purchase batteries, the Duracell batteries he needs are out of stock. Jose will probably

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