To attract and maintain habitual purchasers, marketers spend considerable effort:

Question

BlackTom AI · Accepted Answer

Examining the prompt, the focus is on what marketers do to attract and keep buyers who purchase repeatedly.
Option 1: 'analyzing consumer data for post purchase dissonance signals' — While helpful for understanding dissatisfaction after a purchase, this activity targets post-purchase issues rather than proactively building longtime, habitual buying behavior.
Option 2: 'reducing financial risk and increasing psychological payout' — This describes general risk/reward framing and might influence decisions indirectly, but it doesn’t capture the core strategy aimed specifically at fostering repeat purchases over time.
Option 3: 'creating strong brands and store loyalty.' — This directly targets building enduring value and trust, which are established drivers of habitual purchasing: strong branding creates recognition and preference, and loyalty initiatives reinforce repeat behavior.
Option 4: 'cultivating cultural decision making.' — This seems vague in the context of prompting repeat purchases and does not map clearly onto practical mechanisms for habit formation in consumer markets.
Overall, Option 3 best aligns with the objective of attracting and maintaining habitual purchasers by establishing a recognizable, trusted brand and encouraging loyalty, which are central to driving repeat buying.

COMM_V 296 103 104 2025W1 2025W1 COMM 296 Mid-Term Exam - October 16 - Requires Respondus LockDown Browser

To attract and maintain habitual purchasers, marketers spend considerable effort:

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