When it comes to web search engines, Google has such high ___ that its product name has become the normal verb to describe looking up something online, even if you’re actually using a different search engine.

Question

BlackTom AI · Accepted Answer

The question asks about a characteristic of Google that is so strong it functions as the normal verb for online searching, even when another search engine is used. 
Option 1: Brand awareness. This is the correct concept here. Brand awareness refers to how recognizable and familiar a brand is to consumers, which drives imitation or use of the brand name as a verb (e.g., 'Google it') regardless of whether the service is actually provided by Google. The description matches high brand visibility and top-of-mind recognition. 
Option 2: Brand loyalty. This measures the consistency of preference for a brand over time, often leading to repeat purchases. While Google may have loyalty, the clue specifically points to the verbization of the brand name, which is more about recognition than repeated preference. 
Option 3: Perceived value. This concerns the consumer’s judgment of the usefulness or worth of a product relative to its cost. The verb usage described in the prompt is not primarily about perceived value, but about name recognition and habitual usage, so this is not the best fit. 
Option 4: Brand associations. This involves the connections or attributes that come to mind when thinking of a brand (e.g., trust, speed, innovation). While strong associations can support verb usage, the stem of the question centers on overall memorability and top-of-mind recall, which aligns more directly with brand awareness than with associations alone. 
In summary, the scenario described hinges on how widely recognized the brand is and how strongly it dominates the mental space of consumers when they think about searching online, which is the essence of brand awareness.

COMM_V 296 103 104 2025W1 2025W1 COMM 296 Final Exam - December 15- Requires Respondus LockDown Browser

When it comes to web search engines, Google has such high ___ that its product name has become the normal verb to describe looking up something online, even if you’re actually using a different search engine.

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