If a consumer responds “Peacock” when asked about streaming services, Peacock has achieved

Question

BlackTom AI · Accepted Answer

Question restatement: If a consumer responds “Peacock” when asked about streaming services, Peacock has achieved which level of awareness?

Option 1: "limited recall." Limited recall means the consumer can recall only some information or features, typically with prompting, and not spontaneously. Saying Peacock unprompted would not reflect limited recall; in fact, the brand is being named without cues.

Option 2: "interest." Interest describes a positive attitude or curiosity toward a product, not the specific cognitive level of recognizing or recalling a brand. Merely expressing interest does not capture the spontaneous, immediate recall implied by this scenario.

Option 3: "aided recall." Aided recall occurs when a consumer recognizes a brand after being shown cues or a list. Since the consumer names Peacock without prompts, this is not aided recall.

Option 4: "limited awareness." This term suggests that the consumer has only a vague or partial recognition of the brand, not a clear, immediate mention. Naming Peacock outright indicates stronger awareness than limited.

Option 5: "top-of-mind awareness." Top-of-mind awareness refers to a brand that is the first to come to mind when a category is mentioned, often without prompts. The consumer spontaneously answering Peacock exemplifies top-of-mind awareness in the streaming services category.

Additional context: Spontaneous, unprompted brand mention during a category inquiry is the hallmark of top-of-mind awareness, reflecting a dominant or strongest mental association within that product category.

If a consumer responds “Peacock” when asked about streaming services, Peacock has achieved

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