Brand attitude relates to:

Question

BlackTom AI · Accepted Answer

Brand attitude is a multifaceted construct that encapsulates how consumers evaluate a brand across different dimensions.
Option 1: 'Customers' perceived rational value of the brand' highlights the cognitive or utilitarian assessment—how buyers judge functionality, quality, and benefits. These rational evaluations are a core component of attitude formation.
Option 2: 'All of these answers are correct' aggregates the various facets, acknowledging that attitude also covers emotional responses and purchase intentions in addition to rational assessments.
Option 3: 'Customers' feelings and emotions towards a brand' points to the affective dimension of attitude. Emotions toward a brand can strongly influence preference and loyalty.
Option 4: 'Customers' intentions to buy the brand' reflects the behavioral or motivational aspect, indicating how attitude translates into actual or planned purchasing actions.
Taken together, each of the first, third, and fourth options represents a distinct facet of brand attitude, meaning the most comprehensive choice is the one that includes them all.
Thus, the only option that correctly captures the full scope of brand attitude is the one declaring that all of these answers are correct.

MKTG90026_2025_SM1 Week 2 Quiz for Part 2

Brand attitude relates to:

查看解析

登录即可查看完整答案

类似问题

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单