_____ segmentation is based on what the product will do rather than on consumer characteristics.

Question

BlackTom AI · Accepted Answer

In market segmentation discussions, different bases are used to categorize potential customers. 
Option 1: Benefit segmentation. This approach groups customers by the specific benefits they seek from a product or service, focusing on what the product will do for them rather than who they are. This aligns with the prompt, which emphasizes the product’s function or outcome as the basis for segmentation. 
Option 2: Volume segmentation. This would categorize markets by purchase quantity or usage volume, not by the product’s functional promises or outcomes, so it’s not aligned with the idea of segmentation by product performance or benefit. 
Option 3: Demographic segmentation. This uses characteristics like age, gender, income, and education to segment the market, which is based on consumer traits rather than the product’s capabilities or benefits. 
Option 4: Psychographic segmentation. This relies on lifestyle, values, opinions, and interests, again focusing on consumer characteristics rather than the product’s intended function or benefits. 
Option 5: Logical segmentation. This term is less standard in mainstream marketing segmentation frameworks; when used, it would imply a reasoning-based or rule-based approach, which does not tie directly to the product’s benefits or performance. 
Thus, among the options, benefit segmentation uniquely centers on what the product will do for the customer, rather than on who the customer is. The other options hinge on consumer characteristics or less conventional framing, rather than the product’s perceived benefits or outcomes.

BUS-10-38944 Quiz (Chapter 11)

_____ segmentation is based on what the product will do rather than on consumer characteristics.

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