A product that is in a high-growth market but has a low market share would be classified as a __________ on the BCG matrix.

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BlackTom AI · Accepted Answer

In this question, we are asked to identify the BCG matrix classification for a product that operates in a high-growth market but holds a low market share.
First, recall the four quadrants of the BCG matrix: Stars are high growth and high market share; Question Marks (also called Problem Children) are high growth but low market share; Cash Cows are low growth but high market share; Dogs are low growth and low market share.
Since the market is growing rapidly (high growth) but this product does not hold a large share of that market (low market share), it fits the Characteristics of a Question Mark: potential to become a Star if it can gain market share, but it requires substantial investment and carries risk if it cannot.
If there were other options to compare, you would evaluate them against the growth rate of the market and the product’s relative market share. For example, a Star would require both high growth and high share, a Cash Cow would have low growth with high share, and a Dog would have low growth with low share. The key misconception would be assuming a high-growth market automatically implies a Star; that ignores the crucial dimension of market share.
In summary, the correct classification for a product with high market growth but low market share is a Question Mark, indicating a potential but uncertain position that may require strategic decisions to increase share or divest.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6

A product that is in a high-growth market but has a low market share would be classified as a __________ on the BCG matrix.

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