A light brown, slightly sticky, sweet, round food with a hole in the middle is easily recognized as a doughnut in nearly every part of the world. Which of the following consumer reactions to a stimulus is demonstrated in this example?

Question

BlackTom AI · Accepted Answer

The question presents a familiar food item—a doughnut—described as light brown, slightly sticky, sweet, round with a hole, recognized globally. The task is to identify the consumer reaction to a stimulus demonstrated by this recognition.

Because the answer options are not provided in the data (the field for answer_options is null), we cannot enumerate and critique each alternative option. In a typical multiple-choice setting, you would compare each listed reaction to the stimulus and explain why some reactions fit and others do not.

However, we can reason about the concept of assimilation in consumer behavior and why it aptly describes the described reaction. Assimilation occurs when a consumer interprets a new stimulus using pre-existing knowledge or schemas, effectively fitting it into an existing category. In this case, the global recognition of a doughnut—based on universal features like shape (ring with a hole), color, texture, and taste—illustrates how the stimulus aligns with the consumer’s existing concept of what a doughnut is. The consumer does not need to form a new category or significantly modify their understanding; they simply apply their prior experience of doughnuts to identify this item across cultures.

If there were other options, you would assess each against the notion of whether the reaction involves fitting the stimulus into an existing framework (assimilation), changing the framework (accommodation), forming a new category (novel categorization), or ignoring or misinterpreting the cue. Since only assimilation is provided as the stated answer, the explanation above supports why assimilation is a plausible choice for recognizing a familiar, globally consistent food item.

MKTG-2910-2 CB quiz 3

A light brown, slightly sticky, sweet, round food with a hole in the middle is easily recognized as a doughnut in nearly every part of the world. Which of the following consumer reactions to a stimulus is demonstrated in this example?

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