In consumer judgment, starting with an initial evaluation and altering it with additional information is known as

Question

BlackTom AI · Accepted Answer

In the realm of consumer judgment, several cognitive mechanisms describe how people form and revise opinions as new information arrives.
Option 1: 'an estimation of likelihood' captures a general probabilistic assessment, but it does not specify the iterative update mechanism activated by new information, which is central to the described process.
Option 2: 'an anchoring and adjustment process.' This option names the well-established pattern where a starting point (anchor) biases subsequent judgments, which are then adjusted upward or downward as more information becomes available, aligning with the concept of starting with an initial evaluation and altering it with new data.
Option 3: 'the assessment process.' While this is a broad term that could describe judging something, it lacks the particular dynamic of initial evaluation followed by information-driven revision, making it too vague.
Option 4: 'the judgment of goodness and badness.' This phrase describes a valence-based evaluation, but it does not inherently convey the sequential adjustment mechanism in light of new information.
Thus, the reasoning points toward option 2 as capturing the described phenomenon, since anchoring and adjustment explicitly describes initiating with an anchor and updating judgments as information accumulates.

In consumer judgment, starting with an initial evaluation and altering it with additional information is known as

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