When the media do not report on a particular idea, which form of influence are they exercising?

Question

BlackTom AI · Accepted Answer

Consider the question of how media influence operates when a particular idea receives no reporting.
Option 1: Whistle-blowing. This term refers to exposing misconduct from within an organization, typically by an insider leaking information to the public or authorities. It is not about the media’s selection of topics, but rather about insiders triggering disclosure. So, it does not capture the idea of the media choosing not to cover something.
Option 2: Priming. Priming involves shaping the criteria by which people evaluate issues, often through preceding or surrounding coverage that highlights certain aspects. While related to media influence, priming concerns the effect on judgments rather than the absence of coverage of a topic itself.
Option 3: Framing. Framing concerns presenting an issue in a particular way that emphasizes specific angles or interpretations, thereby guiding interpretation. It also centers on how coverage is presented, not merely on what is omitted from reporting.
Option 4: Agenda setting. This concept focuses on the media’s power to determine what topics are salient by choosing to emphasize or de-emphasize them. When the media do not report on a particular idea, that topic loses salience in public discourse, illustrating agenda-setting influence through omission as well as emphasis.
Therefore, the reasoning points to agenda setting as the relevant form of influence in the scenario described, since it is about the selection or omission of topics that shapes what the public considers important.

POLS&202 44740 Activity 8: Weekly Readings Quiz

When the media do not report on a particular idea, which form of influence are they exercising?

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