Question at position 2 A new prescription drug on the market helps reduce joint pain. Ads for the medicine in magazines and in medical journals would be primarily used tohelp in harvesting the product.increase the level of customer awareness and interest for the product.differentiate the product from all other allergy medications.remind customers that such a product exists.support a product penetration pricing strategy.

Question

Question at position 2 A new prescription drug on the market helps reduce joint pain. Ads for the medicine in magazines and in medical journals would be primarily used tohelp in harvesting the product.increase the level of customer awareness and interest for the product.differentiate the product from all other allergy medications.remind customers that such a product exists.support a product penetration pricing strategy.

BlackTom AI · Accepted Answer

When a new prescription drug hits the market, advertising in magazines and medical journals serves to inform and educate the target audience about the product's existence and potential benefits. This exposure helps to raise familiarity and spark initial interest among healthcare professionals and patients who read these outlets. 
Option 1: 'help in harvesting the product.' This phrase is unclear and not a standard marketing objective for pharmaceutical advertising; it seems to mix up distribution or procurement concepts with consumer outreach, which is not the primary aim of ads in medical publications. 
Option 3: 'differentiate the product from all other allergy medications.' While differentiation can be a long-term goal, medical journals and magazines primarily disseminate information to raise awareness and credibility; distinguishing features would usually follow after awareness is established or would occur across multiple channels, not as the sole purpose of these ads. 
Option 4: 'remind customers that such a product exists.' Reminders are typically the role of follow-up campaigns, direct-to-consumer ads, or ongoing promotional materials rather than initial awareness in professional or broad consumer publications. 
Option 5: 'support a product penetration pricing strategy.' Pricing strategies are generally discussed in business analyses, not the core function of ads in medical journals or magazines, which focus on informing about availability and utility rather than price positioning. 
Therefore, the most fitting purpose of such ads is to increase the level of customer awareness and interest for the product, which aligns with building initial recognition and curiosity about the new prescription option.

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