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题目
题目

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Final

单项选择题

To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its website of the Model 3 speeding down a winding mountain road. This is an example of

选项
A.single-customer marketing.
B.advertising.
C.publicity.
D.personal selling.
E.sales promotion.
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标准答案
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思路分析
To analyze the scenario, the key is identifying how the BMW video functions as a communications tool. Option 1: single-customer marketing. This would target a specific individual or tightly defined group, whereas the video is posted on a public website for wide viewing, so this isn't a fit. Option 2......Login to view full explanation

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为了让更多留学生在备考与学习季更轻松,我们决定将Gold 会员限时免费开放至2025年12月31日!