题目

2025FallB-T-GBL94-67854 Homework: Advertising Vocabulary

匹配题

1: Companies that design advertising for clients. 2: The advertising of a particular product or service during a particular period of time. 3: The statement of objectives that a client works out with an advertising agency. 4: A defined set of customers whose needs a company plans to satisfy. 5: The amount of money a company plans to spend in developing its advertising and buying media time or space. 6: The choice of where to advertise in order to reach the right people. 7: Choosing to spend the same amount on advertising as one's competitors. 8: A small amount of a product given to customers to encourage them to try it. 9: Free advertising, when satisfied customers recommend products to their friends. 10: Trying to get customers to forward an online marketing message to other people.

选项

A.Brief

B.(free) Sample

C.Viral marketing

D.Advertising agencies

E.Target customers

F.(advertising) Budget

G.Advertising campaign

H.Comparative-parity method

I.Media plan

J.Word-of-mouth advertising

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标准答案

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思路分析

Let’s break down each of the items and see which term fits best. 1) 'Companies that design advertising for clients.' This describes firms whose primary role is creating ads for clients, i.e., advertising agencies. 2) 'The advertising of a particular product or service during a particular period of time.' This is best captured by the concept of an advertising campaign, which is a coordinated series of ads over a set period. 3) 'T......Login to view full explanation