此问题已重新计分。

Please read the scenario carefully, and the evaluate the statement provided below:

Scenario:
PowerFit Gym runs an advertising campaign with the following message:

"Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!"

The ad shows before-and-after photos of a stressed, exhausted person transforming into a happy, energetic individual after joining the gym.

Statement to Evaluate:
"This ad is trying to create a need rather than address an existing one."

Question

此问题已重新计分。

Please read the scenario carefully, and the evaluate the statement provided below:

Scenario:
PowerFit Gym runs an advertising campaign with the following message:

"Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!"

The ad shows before-and-after photos of a stressed, exhausted person transforming into a happy, energetic individual after joining the gym.

Statement to Evaluate:
"This ad is trying to create a need rather than address an existing one."

BlackTom AI · Accepted Answer

In this scenario, the evaluation task asks whether the ad is creating a need rather than addressing an existing one.

Option analysis:
- If we consider the ad copy: “Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!” along with the before-and-after photos, the advertiser is drawing attention to a preexisting concern for many people—fatigue, poor fitness, and dissatisfaction with current health.
- The presence of statements like “Feeling tired all the time” and “Struggling to stay fit” highlights actual symptoms or problems that people may already recognize. The ad then positions a specific solution (the workout plan) as the fix to those recognized problems.
- From a marketing theory perspective, advertising often reframes or intensifies a customer’s existing needs rather than introducing an entirely new need. By naming concrete issues and offering a remedy, the ad is aiming to address an established motivation—improving health and energy.
- The dramatic before-and-after imagery reinforces the idea that there is an existing problem (low energy, poor fitness) and that the product can address it. This supports the view that the ad is responding to an existing need rather than merely creating a new one.
- If one argued that the line “you need our … workout plan” could cultivate a new desire (to be energetic or transformed), that interpretation would still hinge on recognizing an underlying need for health and vitality that the ad then associates with the product. In other words, it leverages existing concerns to motivate action.
- Therefore, the statement that the ad is trying to create a need rather than address an existing one does not hold when examining the content closely. The content centers on known problems and offers a remedy, indicating an addressing of an existing need rather than the generation of a wholly new one.

Alternate considerations:
- Some readers might feel the ad could exaggerate or sensationalize the problem to amplify urgency, which is a common persuasive tactic. However, this does not necessarily mean the need is nonexistent beforehand; it often amplifies attention to an existing concern.
- The claim could be seen as partially true if interpreted as creating a stronger sense of need by depicting drastic before-and-after results. Yet the core issues—tiredness and lack of fitness—are presented as existing states the product promises to improve, which aligns with addressing an existing need rather than inventing one.

In summary, the ad frames genuine health concerns and offers a solution, which aligns with addressing an existing need. The reasoning behind labeling the statement as true would require viewing the need as newly constructed by the ad, which the depicted symptoms and transformation imply are existing problems. Consequently, the statement is evaluated as False.

Principles of Marketing Quiz 1.1 - What is Marketing? - Summer 2025

查看解析

登录即可查看完整答案

类似问题

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单