题目
题目

MKTG1199 Module 10: Wrap-Up

单项选择题

Which of the following statements about magazines as an advertising medium is true?

选项
A.Magazines typically use a mass marketing strategy.
B.Magazines provide better local coverage than newspapers do.
C.Magazines have not benefited from advances in communication technologies.
D.Magazines have long lead times and deadlines that can reduce flexibility.
E.Magazines have poor reproduction quality of images.
查看解析

查看解析

标准答案
Please login to view
思路分析
When evaluating statements about magazines as an advertising medium, it helps to assess each claim against common industry characteristics. Option 1: 'Magazines typically use a mass marketing strategy.' This is generally inaccurate. Magazines often target specific audiences or niche segments rather than mass......Login to view full explanation

登录即可查看完整答案

我们收录了全球超50000道考试原题与详细解析,现在登录,立即获得答案。

类似问题

Which of the following is a disadvantage of using a magazine as an advertising medium?

You want to advertise your new product. You want good mass marketing coverage and low cost per exposure. You also want to combine sight, sound, and motion and make the advertisement appealing to the senses. You should choose ________ as your advertising media.

An advantage of miscellaneous alternative media is that they Blank ______. (Check all that apply.)

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium. According to the textbook, this would MOST ACCCURATELY be...

更多留学生实用工具

加入我们，立即解锁 海量真题 与 独家解析，让复习快人一步！