An advantage of miscellaneous alternative media is that they
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______. (Check all that apply.)

Question

An advantage of miscellaneous alternative media is that they 
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______. (Check all that apply.)

BlackTom AI · Accepted Answer

The question asks us to evaluate the advantages of miscellaneous alternative media and to select all statements that apply. We will examine each option in turn to determine whether it describes a valid advantage.
Option 1: 'can target specific interest groups' — This is generally true. Miscellaneous alternative media (such as special-interest publications, niche channels, or targeted placements) are often chosen precisely because they allow advertisers to reach particular audience segments. The ability to micro-target reduces wasted impressions and can improve campaign relevance for the chosen group.
Option 2: 'generally do not have very high absolute or relative costs' — This claim is not universally accurate. Some miscellaneous channels can be affordable, but others may incur substantial costs depending on access, distribution, or partnerships. Therefore, saying they generally do not have high costs is oversimplified and not reliably true across contexts.
Option 3: 'never lead to wearout' — This statement is incorrect. Wearout occurs when audiences become desensitized to an advertising message after repeated exposure, and virtually any medium can experience wearout under certain conditions. Thus this option is false.
Option 4: 'always create a favorable image of an advertiser' — This is an overbroad and unrealistic claim. Media placement can influence perception, but it does not guarantee a favorable image; audience reactions vary, and negative associations or poor execution can occur. Therefore this is incorrect.
Option 5: 'can attract significant customer attention' — This can be true depending on the medium and execution. Some miscellaneous media have reach or novelty that capture attention, though it is not guaranteed in every case. Since the statement uses 'can,' it expresses potential rather than certainty, making it plausible but context-dependent.
In summary, only option 1 is definitively an advantage in the general sense, while options 2 and 5 describe possible but not guaranteed benefits (with 5 being context-dependent), and options 3 and 4 describe incorrect or overly broad claims.

An advantage of miscellaneous alternative media is that they Blank ______. (Check all that apply.)

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