With which of the following statements would Professor Cingel agree, regarding children and advertising?

Question

BlackTom AI · Accepted Answer

When evaluating Professor Cingel's stance on children and advertising, we should examine what each statement implies about children's vulnerability and understanding of advertising goals.
Option 1: 'Children are less susceptible to advertising than adults because they tend not to pay close attention to what is being sold.' This is misleading. Research on children often shows they are more, not less, susceptible due to developing cognitive defenses and impressionability; assuming they simply ignore sales pitches underestimates their persuasive receptiveness.
Option 2: 'Children are less susceptible to advertising than adults because they lack consumer impulses.' This is inaccurate because children do have consumer impulses and desires, and advertising often targets those impulses more directly in younger audiences; the claim that they lack impulses is not supported by typical findings in consumer psychology.
Option 3: 'Children are more susceptible to advertising than adults because they don't quite understand what advertising is trying to do..' This aligns with common interpretations of advertising literacy. If a child does not grasp persuasive intent, they are more vulnerable to marketing messages and less able to critically evaluate sponsorships, endorsements, or persuasive aims. It reflects the idea that understanding of intent moderates susceptibility.
Option 4: 'none of the above' would be incorrect if Option 3 accurately reflects Cingel's view; given the reasoning above, there is at least one statement that captures the position.
In sum, the reasoning behind Option 3 is that advertising literacy and cognitive development influence how effectively marketing messages persuade children, making them more vulnerable when they do not recognize the persuasive intent. The other options misstate or oversimplify children's susceptibility or cognitive processes related to advertising, hence they misrepresent the nuance of Cingel's likely stance.

CMN 010V A01-A05 SS1 2025 Children, Adolescents, and the Media QUIZ

With which of the following statements would Professor Cingel agree, regarding children and advertising?

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