Question at position 1 Each time an ad is shown to a user is known as an impression.TrueFalse

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Question at position 1 Each time an ad is shown to a user is known as an impression.TrueFalse

BlackTom AI · Accepted Answer

Here's the question restated: Question at position 1 Each time an ad is shown to a user is known as an impression. True or False

Option 1: True. The term impression in advertising refers to a single instance of an ad being served and displayed to a user on a webpage or app. Even if the user does not interact with the ad, that display counts as one impression. This aligns with standard digital advertising metrics where impressions measure exposure opportunities.

Option 2: False. If we interpreted an impression differently, we might think impressions require engagement or some action, but in ad metrics an impression is purely about the display event, not user interaction. Therefore, equating an impression with engagement would be inaccurate.

Option 1 demonstrates the standard definition, while Option 2 relies on a common misunderstanding that exposure equates to engagement. Remember, impressions track views of the ad rather than clicks, conversions, or other actions, so counting every served display helps quantify reach and exposure across a campaign.

Question at position 1 Each time an ad is shown to a user is known as an impression.TrueFalse

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类似问题

Each time an ad is shown to a user is known as an impression.

The number of times an ad appears in front of the user is known as the number of Blank ______.

Impressions is the number of times an advert is displayed.

What is the meaning of an 'impression'?

Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.

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