Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.

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BlackTom AI · Accepted Answer

The statement being evaluated says: 'Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.)'

To analyze, first understand what an impression typically means in online advertising. An impression is generally counted whenever an ad is served and displayed by a publisher's page or app, i.e., it is delivered and capable of being viewed. This counting does not require that the user actually looks at or notices the ad. In many ad systems, an impression is logged simply when the ad is rendered on screen, regardless of whether it is visible within the viewport or seen by the user.

Therefore, the idea that an impression would be +1 only if the user sees the ad, and 0 if the user does not see it, is not accurate with the standard definition. A non-viewable impression might still be counted in basic impression metrics, though some metrics (like viewable impressions) attempt to refine this by counting only impressions that were actually viewable by the user. This distinction is important: basic impressions are tied to delivery (served), not guaranteed viewing.

Given these considerations, the statement as written is incorrect because it conflates impression with actual viewer perception. It fails to recognize that an impression can be recorded simply when the ad is displayed, irrespective of whether the user sees it, and only certain refined metrics explicitly require visibility to be present for counting as a 'viewable impression.'

In summary, the core misconception is equating an impression with confirmed user visibility; standard impression tallies are tied to ad delivery, not guaranteed viewability.

ADSP 32024 IP01 Data Science for Algorithmic Marketing Knowledge check Quiz - Module 9

Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.

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