Which of the following describes "A/B testing" in online marketing?

Question

BlackTom AI · Accepted Answer

To evaluate the concept of A/B testing in online marketing, we examine what each option implies.
Option a) suggests testing a webpage's load speed on various devices. While performance testing across devices is valuable, it describes a usability or performance testing process rather than A/B testing, which focuses on comparing two variants to measure impact on outcomes.
Option b) mentions using two analytics tools to measure site performance. This describes comparing tools or methods for measurement, not testing two versions of content. It does not capture the core idea of presenting two variants to users to see which performs better.
Option c) states testing a single ad across different social media platforms. This is more akin to cross-channel deployment or platform testing, not A/B testing of two variants of the same asset to determine superiority.
Option d) describes comparing two versions of a webpage or ad to see which performs better. This aligns exactly with the definition of A/B testing in online marketing: create two variants (A and B), expose them to similar audiences, and compare key metrics to identify which version yields better results.

In summary, the other options describe different testing or benchmarking activities that are not the classic A/B testing framework, whereas option d directly matches the established description of A/B testing by contrasting two variants to measure performance differences.

Which of the following describes "A/B testing" in online marketing?

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