________ is a simple type of test frequently used in various marketing media wherein marketers usually change only one element.

Question

BlackTom AI · Accepted Answer

The question asks for the name of a simple type of test frequently used in various marketing media where marketers typically change only one element at a time.
Option 1: 'Factorial analysis' refers to factorial experiments where multiple factors are varied simultaneously to study interaction effects. This is more complex than a simple single-element test, so it does not fit the description.
Option 2: 'Meme marketing' is a strategy describing the use of memes to promote products or brands. It is not a controlled testing method and does not focus on systematically changing one element at a time.
Option 3: 'A/B split' is a straightforward experimental design in which two versions (A and B) are compared by altering only one element at a time to determine which performs better, aligning with the description of a simple test used in marketing media.
Option 4: 'None of these is correct' would only be accurate if none of the other options matched the described test, but option 3 does fit the definition precisely.

MKT3490W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser

________ is a simple type of test frequently used in various marketing media wherein marketers usually change only one element.

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MKT*3490*W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser

________ is a simple type of test frequently used in various marketing media wherein marketers usually change only one element.

查看解析

登录即可查看完整答案

类似问题

Which of the following describes "A/B testing" in online marketing?

_____________ is a simple field experiment in which two versions of some marketing element are randomly assigned to subjects in the field and then compared on outcomes of interest.

Which of the following could a retailer use to determine which of two different marketing messages generates the most sales?

A/B Tests are field experiments in the digital marketing context making use of big data. Is this statement correct or false?

What is the primary purpose of A/B testing in marketing research?

What is A/B Testing?

Experimentation can be used to optimize the attributes of Display Ads to maximize Clicks, Conversions, or Impressions

In a consumer society, many adults channel creativity into buying things

更多留学生实用工具

希望你的学习变得更简单

MKT3490W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser