_____________ is a simple field experiment in which two versions of some marketing element are randomly assigned to subjects in the field and then compared on outcomes of interest.

Question

BlackTom AI · Accepted Answer

The prompt asks us to identify a simple field experiment where two versions of a marketing element are randomly assigned to subjects and then compared on outcomes of interest.

Because the answer_options array is empty in the provided data, there are no competing statements to evaluate for accuracy or to contrast with the described concept. Normally, we would compare each option against the definition and highlight why some are incorrect and why the correct one fits the definition.

In this scenario, the description given—randomly assigning two versions of a marketing element to subjects in the field and comparing outcomes—aligns with a well-known experimental design used in marketing and product testing. This design is characterized by a direct comparison between two conditions, random assignment to control for confounding factors, and measurement of outcomes to determine which version performs better.

Even without listed alternatives, we can still mirror the general reasoning you would apply to options:
- If an option claims a comparison of two versions with random assignment in a real-world setting, that would be consistent with an A/B test.
- If an option suggests observational comparison without randomization, it would be a weaker claim and not an A/B test.
- If an option describes more complex factorial designs, or sequential testing, it would diverge from the simplest A/B framing.

Beyond the missing options, the key elements to verify for an A/B test remain: two variants, random assignment, field deployment, and outcome comparison to determine which variant yields the desired effect.

Because the supplied answer field lists 'An A/B test' as the correct answer, the concept being tested is the identification of this simple two-version, randomized field experiment. The critical reasoning is that randomization helps ensure that differences in outcomes are attributable to the marketing element version rather than external factors, which is the core idea of A/B testing.

Principles of Marketing Quiz 2.1 - Analytics - Summer 2025

_____________ is a simple field experiment in which two versions of some marketing element are randomly assigned to subjects in the field and then compared on outcomes of interest.

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