This question is related to the information provided in Question 4.

What is the marginal willingness-to-pay (additional value/ price in $) Michael is willing to pay for a pump that has a pumping capacity of 30LPM relative to one that has a pumping capacity of 20 LPM, holding all other attributes constant?

Question

This question is related to the information provided in Question 4.

What is the marginal willingness-to-pay (additional value/ price in $) Michael is willing to pay for a pump that has a pumping capacity of 30LPM relative to one that has a pumping capacity of 20 LPM, holding all other attributes constant?

BlackTom AI · Accepted Answer

We begin by restating the scenario to ensure clarity: we are asked for the marginal willingness-to-pay (the additional value in dollars) Michael would pay to upgrade a pump from 20 LPM to 30 LPM, holding all other attributes constant.

First, note a key issue: the provided data set includes an empty list for answer options. Without explicit answer choices to evaluate, we cannot perform a choice-by-choice analysis or identify which option corresponds to the calculated marginal willingness-to-pay. In typical multiple-choice items, the process involves comparing the alternative options and selecting the one that matches the calculated value.

Next, outline the method for computing marginal willingness-to-pay in this context:
- Determine the total willingness-to-pay (or total consumer value) associated with each pump specification (20 LPM and 30 LPM) from the relevant data (often derived from a demand/supply or willingness-to-pay curve, or from stated preference data in Question 4).
- Compute the difference: MWTP = WTP(30 LPM) − WTP(20 LPM).
- The result reflects how much extra value Michael assigns to the additional pumping capacity, assuming all other attributes are unchanged.

Important potential sources of error or confusion to watch for:
- If the price is asked as a lump-sum upgrade, ensure we are subtracting the lower-capacity option’s value from the higher-capacity option’s value, not reversing the order.
- If Question 4 provided a baseline or utility function, ensure the same reference frame (currency, time period, and measurement of capacity) is used when computing the difference.
- If the data from Question 4 includes non-monetary benefits or diminishing marginal utility, verify that the marginal calculation isolates the incremental capacity change in dollars rather than mixing in other changing attributes.

Because the current item listing lacks explicit answer choices to critique, we cannot dissect why a particular option would be correct or incorrect. In a standard evaluation, you would examine each option and determine whether its numeric value matches the computed MWTP from the data in Question 4, noting any that are consistent with the direction and magnitude of the incremental value.

If you can provide the answer options or the data from Question 4 (the underlying WTP values for 20 LPM and 30 LPM), I can walk through the exact calculations, compare each choice, and explain why each distractor is plausible or incorrect relative to the computed MWTP.

BUSA90544_2025_OCT Marketing Analytics Mid-term Exam 2025

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