When vertically integrating in the frozen foods business, the one activity that Birds Eye did NOT participate in since other firms were active in this space was: (choose one)

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BlackTom AI · Accepted Answer

Exploring the question about vertical integration in the frozen foods business and Birds Eye's activities, we consider what each option implies about the scope of integration.
Option 1: retail cabinets. If Birds Eye did not participate in this space because other firms were active, this suggests that Birds Eye did not engage in the retail display or shelving hardware side of the business. Retail cabinets are a downstream retail infrastructure activity, often controlled by store fixture manufacturers or retailers themselves rather than by a frozen foods producer. This would create a natural boundary where a producer might rely on retailers or specialized suppliers rather than owning and supplying the display hardware.
Option 2: freezer trucks. Engaging in freezer trucks would be part of distribution logistics and cold-chain transportation. For a vertically integrated frozen foods company, owning or controlling refrigerated transport is a classic move to ensure product quality, timing, and cost control across the supply chain. If Birds Eye pursued vertical integration here, it would align with common strategies to maintain cold-chain integrity.
Option 3: processing plants. Owning or controlling processing plants is a typical form of vertical integration for a food company, because it allows control over production capacity, quality, and costs from raw inputs to finished products. It would be reasonable for a large frozen foods firm to own processing facilities to secure supply and standardize processes.
Option 4: warehouse storage. Storage facilities, including warehouses and cold storage, are often integrated to manage inventory, seasonal demand, and distribution efficiency. A vertically integrated firm might own storage to reduce reliance on third-party logistics and to buffer against volatility in supply and demand.
In weighing these, the most distinctive signal that a firm did not participate in a specific downstream area, given that other firms were active there, points toward the realm of consumer-facing display infrastructure. The other options describe operational, production, or logistical functions that are traditionally inside the firm’s control for vertical integration purposes. Therefore, the option related to consumer-facing fixtures (retail cabinets) stands out as the space where Birds Eye left to others, while maintaining control in production, distribution, and storage spheres.

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When vertically integrating in the frozen foods business, the one activity that Birds Eye did NOT participate in since other firms were active in this space was: (choose one)

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INNO6225.17781.202610 Quiz 2- Requires Respondus LockDown Browser

When vertically integrating in the frozen foods business, the one activity that Birds Eye did NOT participate in since other firms were active in this space was: (choose one)

View Explanation

Log in for full answers

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Part 1What is developing the ability to produce goods or services previously purchased or actually buying a supplier or a distributor?Part 2 A. vertical integration B. horizontal integration C. virtual companies D. outsourcing