How can a firm use its internal strengths to address an external opportunity by effectively combining primary and support activities in the value chain?

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Question restatement: How can a firm use its internal strengths to address an external opportunity by effectively combining primary and support activities in the value chain?

Option 1: By focusing solely on improving support activities, like procurement, to capitalize on opportunities without enhancing primary activities. This misses the core idea of integrating strengths across the value chain; external opportunities typically require not only strong support activities but also capable primary activities (such as marketing, operations, and distribution) to capture the opportunity.

Option 2: By leveraging strengths in support activities (e.g., technology development) to enhance primary activities (e.g., marketing), enabling the firm to exploit external opportunities. This answer aligns with the value chain concept, which emphasizes coordinating and reinforcing both support and primary activities so that internal capabilities can seize external opportunities more effectively.

Option 3: By reducing investment in primary activities, like operations and logistics, and focusing on external market trends. While awareness of market trends is important, underinvesting in primary activities can erode the firm’s ability to execute and deliver value, making it unlikely to capitalize on opportunities.

Option 4: By eliminating weaknesses in support activities without coordinating with primary activities. Focusing only on eliminating weaknesses in isolation neglects the need for alignment with primary activities; a holistic approach across the value chain is essential to exploiting external opportunities.

Additional notes for clarity: The core concept here is to integrate internal strengths across both support and primary activities so that the firm can respond to external opportunities with a coordinated, high-performing value chain. Merely improving one side in isolation or pursuing external trends without alignment tends to be insufficient for effectively leveraging opportunities.

BUSN 0302 Module 4 Knowledge Check

How can a firm use its internal strengths to address an external opportunity by effectively combining primary and support activities in the value chain?

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