Which one of the following statements about email surveys is not true?

Question

BlackTom AI · Accepted Answer

When evaluating statements about email surveys, it's helpful to separate what is generally supported by research from common misconceptions.
Option 1: 'the speed of email distribution and the quick response time can be major advantages for surveys with time-sensitive issues' This is typically true. Email allows rapid dissemination and fast responses, which is especially valuable for time-sensitive or repeated-measure surveys. The immediacy of digital delivery and reminders often accelerates data collection.
Option 2: 'email is a relatively new method of communication, and many individuals cannot be reached via this method' This is the statement that is not true in many modern contexts. Email has been widely used since the 1990s, and for a large portion of the population, it is a standard channel of communication. Moreover, while not everyone has access or uses email, describing it as a 'relatively new' method ignores decades of established use and research on email-based surveys.
Option 3: 'response rates in email surveys have been found to be higher than traditional methods' In practice, this is not generally accurate. Email surveys often face issues like lower engagement and higher opt-out or bounce rates compared with some traditional methods (though results can vary by population and design). Therefore, this claim tends to be false or at least not universally true across contexts.
Option 4: 'the guidelines for mail surveys apply to email surveys' This statement is also not entirely accurate. While some overarching research design principles (like question clarity, avoiding bias, and ethical considerations) carry over, specific guidelines for mail surveys (e.g., postal delivery considerations, physical incentives, and nonresponse management) do not map perfectly onto email surveys, which have distinct delivery, formatting, and engagement considerations. Hence this claim is only partially true and can be misleading if interpreted as fully applicable.

MKTG1047 Chapter 5

Which one of the following statements about email surveys is not true?

View Explanation

Log in for full answers

Similar Questions

How is information generally gathered in a survey?

ABC Company has decided to use mail questionnaires to collect data. This method has all the following advantages EXCEPT which one?

When data need to be collected as quickly as possible from a large sample, the most appropriate survey method would be:

Surveys provide a slow and expensive means of assessing information about a population.

A survey is a method of gathering primary data based on communication with all individuals in the target population.

Of the below methods, the potential for interviewer bias is largest in:

Question at position 4 ________ are NOT among the four methods of data collection. Computer-administered SurveyComputer-assisted (Person-administered) SurveySelf-administered SurveyPerson-administered surveysProxy-assisted surveys Clear my selection

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler