Which of the following does the lecturer say might cause continued growth in subscriber numbers?

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BlackTom AI · Accepted Answer

Let's break down the question and each option in turn to understand what might lead to continued growth in subscriber numbers.
Option a: 'Past growth in subscriber numbers as a predictor of future growth' This suggests a purely extrapolative view, assuming past trends will continue unchanged. While past growth can indicate momentum, it often ignores market saturation, competition, and changing consumer behavior, making it an incomplete predictor.
Option b: 'Effectiveness of Netflix in converting consumers into subscribers' This focuses on conversion efficiency, which is important, but a lecturer might point out that conversion alone doesn’t guarantee continued growth if the pool of new or potential subscribers is limited or if churn is high. It’s a necessary but not sufficient condition.
Option c: 'Strong international subscriber numbers' Strong international growth can unlock new markets, diversify revenue, and reduce reliance on any single region, potentially sustaining overall growth. It highlights geographic expansion and audience diversification as drivers for ongoing subscriber increases, which is often discussed as a key growth enabler in streaming platforms.
Putting these together, the lecturer would likely emphasize that broad, international expansion (option c) is a credible driver of continued subscriber growth, while the other options describe factors that are either incomplete predictors or require additional supporting conditions to sustain growth.

ME Mod4 Intake 2A - 14 Apr 2025 - 4 Jul 2025 Lecture: Advertising Part 2 - Comprehension Questions

Which of the following does the lecturer say might cause continued growth in subscriber numbers?

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