Learned associations in classical and operant conditioning have a tendency to transfer to other similar things in a process called ________.

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The question asks about learned associations in classical and operant conditioning transferring to similar things, a process described in psychology as a form of generalization.
Option A: 'problem recognition' — This term relates to identifying issues or discrepancies that require attention, not to the transfer of learned responses to similar stimuli. It does not capture the concept of spreading a learned association.
Option B: 'stimulus differentiation' — This is the opposite of generalization. Differentiation refers to distinguishing between stimuli and responding differently, rather than applying a response to similar stimuli. Hence it does not describe the transfer of learning to similar cues.
Option C: 'cognitive affect' — This phrase combines cognition and emotion but is not the standard label for transferring learned responses. It’s a broad term that doesn’t specify generalization of conditioned responses.
Option D: 'psychographics' — This term is used in marketing to describe consumer personality, values, and lifestyles. It has no bearing on conditioning or the transfer of learned associations.
Option E: 'stimulus generalisation' — This option aligns precisely with the concept that a learned association (from classical or operant conditioning) extends to similar stimuli or situations. Generalization occurs when a response learned to one stimulus is elicited by other similar stimuli, reflecting the broad applicability of the learned association across related cues.
In summary, the only option that matches the established idea of spreading a learned response to similar cues is 'stimulus generalisation', while all other choices describe unrelated or incorrect concepts.

MKTG1199 Module 4: Wrap-Up

Learned associations in classical and operant conditioning have a tendency to transfer to other similar things in a process called ________.

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