The challenge of indirect benefits occurs when the social, economic, or environmental benefits of a company's sustainability commitments do not directly benefit primary ______.

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Question context: The statement describes a situation where the social, economic, or environmental benefits of a company’s sustainability commitments are not aimed at or do not directly reach the main beneficiaries. 
Option 1 - Shareholders: While shareholders are important stakeholders, the phrase “indirect benefits” typically refers to outcomes that affect groups other than the primary beneficiaries of a product or service. Benefits that are not direct to shareholders could still occur, but this option does not capture the typical primary target in many sustainability discussions. 
Option 2 - Representatives: This term is vague in this context. Representatives could be intermediaries, but the prompt is about primary beneficiaries of the company’s sustainability commitments, and ‘representatives’ is not a standard designation for that group. This option is unlikely to correctly complete the sentence. 
Option 3 - Suppliers: Suppliers are a key stakeholder group, and sustainability efforts can affect them, but the phrase “primary ______” would not typically refer to suppliers as the primary beneficiaries of the company’s commitments. The indirect benefits often concern customers or clients more directly related to the product or service value. 
Option 4 - Customers or clients: This option identifies the main recipients of a company’s product or service. The challenge described—indirect benefits not directly benefiting this group—fits common discussions where broader social or environmental gains may accrue to society at large or other stakeholders rather than the primary customers. This aligns with the idea that the indirect benefits should ideally support the core value delivered to customers, but often don’t do so directly. 
In summary, each option centers on a different potential primary beneficiary, but the standard framing of indirect benefits in sustainability contexts points to customers or clients as the primary group that would ideally reap direct advantages from a company’s sustainability initiatives, making this the most fitting completion of the sentence.

FINA2720.MERGED.202610 Practice Sustainability Chapter 7

The challenge of indirect benefits occurs when the social, economic, or environmental benefits of a company's sustainability commitments do not directly benefit primary ______.

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