How much is alcohol advertising worth to the ‘Big Three’ of rugby league, AFL and cricket, according to the ABC interview?

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To tackle this question, let's first restate what's being asked and list the options clearly.
Question: How much is alcohol advertising worth to the ‘Big Three’ of rugby league, AFL and cricket, according to the ABC interview?
Answer options: $50 million, $100 million, $300 million, $750 million

Option 1: "$50 million". This figure seems to underestimate the scale of sports sponsorship and alcohol advertising, especially when broadcast rights, stadium advertising, and sponsorship deals generally contribute far more than a small figure. The ABC interview frames the value as a substantial figure, so $50 million is credibly too low.

Option 2: "$100 million". Similar to the first option, $100 million still appears modest given the broad exposure of the major codes (rugby league, AFL, cricket) across broadcast audiences, event sponsorships, and international or domestic campaigns. The interview context implies a larger valuation than this.

Option 3: "$300 million". This is the value stated in the supplied answer set, and it aligns with the notion that alcohol advertising commands a significant, multi-code sponsorship revenue impact across the Big Three. It reflects a sizable yet plausible amount considering collective audience reach and sponsorship ecosystems described in industry discussions.

Option 4: "$750 million". While it emphasizes a very large value, this figure may overstate typical annual alcohol advertising influence across the three major codes when considering market norms, potential regulatory constraints, and typical sponsorship budgets. The ABC interview would more commonly cite a high but not astronomical figure, making this option less plausible.

Overall, each incorrect choice can be seen as either an underestimation (options 1 and 2) or an overestimation (option 4) when weighed against the interview’s reported valuation, with option 3 remaining the match to the stated answer. The varying openings above illustrate different angles you might take to evaluate each candidate figure against what was reported.

OLET1616 (OL) Module 5 Mini Quiz - Responsible drinking

How much is alcohol advertising worth to the ‘Big Three’ of rugby league, AFL and cricket, according to the ABC interview?

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