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AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

Multiple choice

What is social media’s role in marketing for a brand?

Options
A.Build awareness
B.Target relevant consumer segments
C.Gain feedback and insights
D.Drive traffic to the website
E.Build partnerships
F.All of the above
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Step-by-Step Analysis
Consider how social media functions in brand marketing across typical objectives and tactics. Option 1: 'Build awareness' — This is a primary role of social media, as platforms enable broad reach and visibility for a brand, helping new audiences become aware of the brand’s existence. Option 2: 'Target relevant consumer segments' — Social channels offer ......Login to view full explanation

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