A fan source is

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A fan source is

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Question restated: A fan source is

Option 1: all Facebook fans in the target demographic for a particular brand. This option suggests that fan source equals a demographic slice, which is not how fan sources are defined. It conflates audience targeting with origin of fans and misses the idea of where the following comes from.

Option 2: a pool of social media users with a propensity to interact with brands, including recommending them to friends. This describes a general concept of engaged users or influencers, but it expands beyond the specific notion of where a fan base originates. It focuses more on engagement propensity rather than the source of fans.

Option 3: the number of fans who are evangelists for a brand. While evangelists are valuable, this defines a subset of fans (evangelists) rather than the source of the fan base as a whole. It narrows the concept to a particular segment rather than origin.

Option 4: where a social network following comes from—with fans coming from a friend being more valuable than those coming from an ad. This matches the idea of fan source as the origin of followers, highlighting the value of referrals or word-of-mouth (fans obtained through friends) over paid advertising.

Option 5: the number of fans who interact with a Facebook Page. This describes engagement level or activity, not the source or origin of the fan base. It measures behavior after acquisition, not where the fans originated from.

In summary, the most accurate understanding among the options is the one that defines fan source as the origin of the follower base and emphasizes the higher value of friends-referred fans compared to ad-acquired ones. The other choices describe related concepts (demographics, engagement pool, evangelists, engagement rates) but do not capture the source mechanism itself.

A fan source is

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