Natalie and her fiancé Mayuree are planning their wedding. She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating. Natalie would like to have an informal ceremony on the beach, since that type of wedding has become popular with her friends. Furthermore, Mayuree is from Thailand and would like to have a monk officiate. Natalie and Mayuree's wedding decisions are most influenced by

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BlackTom AI · Accepted Answer

The question presents a scenario where Natalie and Mayuree are choosing wedding traditions that reflect different influences: a traditional Catholic church wedding (Natalie’s mother’s preference), a beach ceremony (Natalie’s friends’ trend), and a monk-officiated ceremony (Mayuree’s Thai cultural context).

Since the task is to identify what factors are most shaping their decisions, we should consider the social and cultural sources at play.

- Family influence: The mother’s explicit preference for a traditional church wedding points to family as a key influence. Family beliefs, expectations, and approval often steer major life choices, especially in events like weddings where familial approval and tradition are valued.

- Reference groups: Natalie’s friends’ preference for informal beach ceremonies represents reference groups—people or groups that a person uses as a standard for evaluating themselves or their choices. The idea that a trend among peers can sway personal decisions is a classic example of reference group influence in social psychology and consumer behavior.

- Culture: Mayuree’s background and the presence of a monk officiant reflect cultural norms and values. Culture shapes what is considered appropriate or desirable in ceremonial practices, including religious or spiritual officiants and ritual forms. The integration of Thai cultural elements into the wedding indicates cultural influence on decision making.

In this scenario, the decision-making influences emerge from multiple social domains: the family domain (mother’s wishes), the peer/reference group domain (friends’ informal beach weddings), and the broader cultural domain (Thai cultural practices and monk officiants).

If we consider potential alternative factors (which are not provided as options here), one might also think about personal preference (the couple’s own desires), religious beliefs (the couple’s own or combined religious identities), or logistical considerations (cost, venue availability). However, the explicit factors described in the question align with family influence, reference group influence, and culture.

Because no other answer choices are listed in the provided data, we cannot evaluate how different options might contrast with these identified influences. Nonetheless, the described scenario clearly illustrates the interplay of family, reference groups, and culture in shaping wedding decisions.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6

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