Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

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BlackTom AI · Accepted Answer

Restating the question: Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

Option 1: physical environment. While the physical environment is indeed one of the seven Ps (often called Physical Evidence), it is not the factor most directly responsible for the core creation and delivery of the service experience. The environment supports the service but the central driver remains human interaction.

Option 2: profitability. Profitability is a business outcome, not a specific “P” in the seven Ps framework. It reflects financial performance rather than a component used to design or deliver services.

Option 3: people. This is the correct focus within the seven Ps for many services. People (employees, managers, front-line staff, and even customers in some models) drive encounters, quality, personalization, and the overall service experience through interactions, attitudes, and competencies.

Option 4: process. Process is indeed one of the seven Ps and is critical to how a service is delivered, ensuring consistency and efficiency. However, the statement emphasizes the dependency on a factor that creates and delivers the service experience through interactions, which is more fundamentally tied to people in many service contexts.

Option 5: productivity. Productivity relates to efficiency and output rates but is not categorized as one of the seven Ps. It’s an outcome or metric, not a core element used to design or deliver the customer service experience in the seven-P framework.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

View Explanation

Log in for full answers

Similar Questions

Which of the following are characteristics that make marketing services different from product marketing? (Choose every correct answer.)

_________ refers to the ever-changing nature of the sport product, which means the sport consumer's perception of the product can change over time.

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, the physical environment, and the process, is known as the

Inseparability of services refers to the fact that:

________ marketing means that service quality depends heavily on the quality of the buyerdash–seller interaction during the service encounter.

To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

Services are usually provided through the application of intellectual or physical efforts to a _______ or physical object. As such, services involve a _________ component.

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Services are usually provided through the application of intellectual or physical efforts to a _ or physical object. As such, services involve a ___ component.