_________ refers to the ever-changing nature of the sport product, which means the sport consumer's perception of the product can change over time.

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BlackTom AI · Accepted Answer

Question restatement: The prompt asks which term describes the ever-changing nature of the sport product, meaning that a sport consumer’s perception of the product can change over time.
Option a: Heterogeneity. This is the correct concept here because heterogeneity refers to variability in the service or product from one instance to another, including how customers perceive and evaluate it differently over time. In the context of sport products, experiences can differ across games, athletes, venues, or seasons, leading to shifting perceptions.
Option b: Perishability. Perishability describes the fact that services cannot be stored for later use (e.g., a missed ticket cannot be sold later at full value). While relevant to sport events, it does not capture the idea that consumer perception changes over time.
Option c: Intangibility. Intangibility means services are not physical and cannot be touched. This concept explains why services are difficult to evaluate before purchase, but it does not address the evolving nature of perception across time.
Option d: Simultaneity. Simultaneity (also called inseparability) refers to the production and consumption of a service occurring at the same time. This affects experience delivery but is not about changing perceptions over time.
Summary: Among the options, only heterogeneity directly accounts for the variation in consumer perception of the sport product over time, aligning with the notion of an ever-changing experience.

PRT 286 (001& 002) Exam 2

_________ refers to the ever-changing nature of the sport product, which means the sport consumer's perception of the product can change over time.

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PRT 286 (001& 002) Exam 2

_________ refers to the ever-changing nature of the sport product, which means the sport consumer's perception of the product can change over time.

View Explanation

Log in for full answers

Similar Questions

Which of the following are characteristics that make marketing services different from product marketing? (Choose every correct answer.)

Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

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To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

Services are usually provided through the application of intellectual or physical efforts to a _______ or physical object. As such, services involve a _________ component.

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