________ marketing means that service quality depends heavily on the quality of the buyerdash–seller interaction during the service encounter.

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BlackTom AI · Accepted Answer

The question asks which type of marketing suggests that service quality heavily depends on the quality of the buyer–seller interaction during the service encounter.
Option External: This does not address the interaction itself; it implies factors outside the immediate encounter influence service quality, which is not the focus here.
Option Inactive: Being inactive suggests no interaction or engagement, which cannot explain dependence on the buyer–seller exchange quality during the service moment.
Option Intangible: While services are indeed intangible, this term describes a characteristic of services rather than the role of the interaction in determining quality during the encounter.
Option Internal: Internal marketing concerns motivating and aligning employees within the organization, not the buyer–seller interaction with customers during service delivery.
Option Interactive: This option directly points to the interaction between buyer and seller during the service encounter as the determinant of perceived service quality, aligning with the concept that service quality emerges largely from the interpersonal exchange during service delivery. In other words, the service experience is co-created through this interaction, making this option the best fit.

Quiz: Ch 07 Quiz

________ marketing means that service quality depends heavily on the quality of the buyerdash–seller interaction during the service encounter.

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Quiz: Ch 07 Quiz

________ marketing means that service quality depends heavily on the quality of the buyerdash–seller interaction during the service encounter.

View Explanation

Log in for full answers

Similar Questions

Which of the following are characteristics that make marketing services different from product marketing? (Choose every correct answer.)

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Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, the physical environment, and the process, is known as the

Inseparability of services refers to the fact that:

To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

Services are usually provided through the application of intellectual or physical efforts to a _______ or physical object. As such, services involve a _________ component.

More Practical Tools for Students Powered by AI Study Helper

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Services are usually provided through the application of intellectual or physical efforts to a _ or physical object. As such, services involve a ___ component.