When using zone of tolerance marketing metrics, the five scores assigned to service quality dimensions will always total
Blank
______.

Question

When using zone of tolerance marketing metrics, the five scores assigned to service quality dimensions will always total 
Blank
______.

BlackTom AI · Accepted Answer

When evaluating zone of tolerance marketing metrics, the framework assigns a percentage to each of the five service quality dimensions, with the total across all dimensions designed to sum to a whole. 
Option 1: '100%' — This aligns with the concept that the five scores collectively represent a complete whole, summing to 100%. It reflects the packaged nature of the metric where the parts add up to the whole. 
Option 2: '95%' — If this were the total, it would imply that the five dimensions collectively cover only 95% of the framework, leaving a gap, which contradicts the idea that the dimensions account for the entire evaluation. 
Option 3: '50%' — A total of 50% would mean the five dimensions only cover half of the intended measure, which is inconsistent with the design of the metric and would underrepresent overall service quality. 
Option 4: '99%' — While close to a full total, 99% suggests a near-complete sum but still leaves a missing 1%, which would contradict the principle that the five dimensions collectively equal a whole unit in this context. 
Overall, the reasoning relies on the notion that these five dimensions are components of a complete measure, whose percentages are constructed to sum to a full 100%.

When using zone of tolerance marketing metrics, the five scores assigned to service quality dimensions will always total Blank ______.

View Explanation

Log in for full answers

Similar Questions

One way for a firm to reduce the Blank ______ gap is to ensure that the sales force does not make promises the firm cannot keep.

McDonald's has a policy that, in addition to ketchup, mustard, and onions, all burgers must have two pickles. This contributes to efforts to reduce the Blank ______ gap and provide measurable service quality based on expectations.

Delivery gaps always result in a service failure.

The marketing metric used to evaluate if a firm is performing on the five service quality dimensions by finding the minimum level of acceptable service is Blank ______.

Lilly went to the Yummy Fork for lunch, and when her food arrived, it was not what she ordered. She later posted a negative comment about the Yummy Fork on a blog. Which one of the five service dimensions was used by Lilly to determine she did not like the service by the Yummy Fork?

Service quality is defined as Blank ______.

To assess service quality, it is necessary to understand both customers' perceptions and their expectations.

Alix knows her restaurant is understaffed today. She is hoping to get through the day without falling below her customers'________, the difference between what her customers want and what they will accept before going elsewhere.

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler